Privacy policy

The following privacy policy outlines how Fly and Lure uses and protects any information that you give us when you use our website. We are committed to ensuring that your privacy is protected. Any information we collect about you when you are using this website will only be used in accordance with the conditions set out in this privacy policy.

Fly and Lure may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

This policy is effective from 14th December 2018.

What information do we collect?

If you register with our site we may collect the following information:

  • Your username
  • Your email address
  • Your approximate location (if you provide one)

What do we use this information for?

Any of the information we collect from you on subscription to the Fly and Lure website may be used in one of the following ways:

  • To customise the website and emails with information relevant to your location and interests
  • To show or send you information and offers relevant to your location and interests
  • To improve the service we provide

Some of the content we deliver is sent via email. We aim to make these as relevant as possible by adapting the content to your location and interests, but if you do not wish to receive them you're free to unsubscribe at any time.


We are committed to ensuring that the information you share with us is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

Like pretty much every other website, it's inevitable that we need to use cookies to provide you with a great user experience. Cookies really aren't anything to worry about. Basically, they're tiny files that live in your browser and store bits of information like your username so you don't need to re-enter them every time you return.

While you can turn cookies off, you'll find that our site (like most others) won't really function brilliantly without them. However, you're free to do so if you wish.

We also use Google Analytics to help us analyse data on website usage and traffic. This data is all anonymous and nothing personal gets stored, so again, there's little to be concerned about here.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages users find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Links to other websites

Our website contains links to other websites we think you may find of interest. If you follow these links and leave our website we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

These websites have their own separate and independent privacy policies and you should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You can choose to limit the use or collection of your personal information simply by opting out of receiving email communications from us.

Other content is personalised based upon your approximate location and your fishing interests. If you're not happy with that, then please don't use the service.

We will not sell, distribute or lease your personal information to third parties. We may promote their products or services to you, but they'll be unable to see your details.

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You may unsubscribe at any time. Check our privacy policy for details on how we use and protect your data.